At Giorgio Beverly Hills® Perfume, we have a passion for crafting exquisite fragrances that evoke luxury, glamour and sophistication. Our signature scents transport you to a world of Hollywood allure and timeless elegance.
Our History
The Giorgio Beverly Hills® brand was launched in 1961 by entrepreneur Fred Hayman in his iconic luxury boutique on Rodeo Drive. Fred had a vision to bring the European flair for high fashion to Beverly Hills, and Giorgio Beverly Hills soon became shorthand for glamour and style.
In the 1980s, the brand expanded into fragrances, partnering with celebrated perfumers to bottle the essence of the Giorgio Beverly Hills lifestyle. Our flagship perfume, Giorgio, debuted in 1981 to instant acclaim. With its fresh, floral bouquet of bergamot, narcissus, jasmine, rose and sandalwood, Giorgio evoked the breezy, sun-kissed glamour of Southern California. It soon became the bestselling women’s fragrance in the United States.
Other iconic Giorgio Beverly Hills perfumes followed, like Red for Women with its rich, spicy oriental notes, and Wings for Men with its blend of herbs, woods and greens. Our fragrances summed up Reagan-era opulence and continues to be fixtures on Hollywood’s red carpets today.
Over the decades, Giorgio Beverly Hills Perfume has stayed true to our heritage while evolving for the times. We strive to capture a quintessentially Californian joie de vivre in every scent we create. Our perfumes are bold, lush and radiant, blending rare ingredients in unexpected ways. While trends come and go, our devotion to excellence remains.
Our Design Philosophy
Every Giorgio Beverly Hills® fragrance begins with our design philosophy:
- Innovation – We use rare, exclusive ingredients and novel blending techniques to create fragrances that are truly unique. Our Master Perfumers are given creative freedom to compose outside the box.
- Artistry – Each scent is crafted like a work of art, with carefully balanced notes that develop gracefully on the skin. We compose perfumes to be savored.
- Quality – We source exceptional ingredients and eschew synthetic substitutes. Our exacting standards result in complex, luxurious fragrances that last.
- Allure – Our fragrances are made to captivate. We combine striking, gorgeous notes in hypnotic arrangements that seduce the senses.
- Emotion – Great perfume makes an intimate connection. Our scents are meant to awaken sensuality, nostalgia, joy or tranquility. We create fragrances that speak to the heart.
- Individuality – Every wearer interacts uniquely with a fragrance. We design our perfumes to unfold personally on each individual. A Giorgio Beverly Hills scent becomes part of you.
This time-tested philosophy guides our Master Perfumers in crafting scents that embody the Giorgio Beverly Hills spirit. The art of perfumery runs through our veins.
Our Process
Creating a Giorgio Beverly Hills® Perfume is a artistic process that requires creativity, care and time:
Inspiration
The first step is finding inspiration. Our perfumers let their imagination wander – conjuring up vivid fantasies, nostalgic memories, or a specific feeling or place. We find inspiration everywhere: in art, fashion, film, photography, literature, travel and our own Southern Californian backdrop.
Once our perfumers are inspired, we research ingredients, aromas and accords that can help realize the vision. Our massive private library of rare essential oils, absolutes and botanical samples fuels the creative process.
Composition
Next begins the artistic composition of a fragrance. Our perfumers experiment with countless iterations, carefully arranging top notes, middle notes and base notes like an orchestra. A magnificent perfume requires harmony between ingredients.
We take time to get the composition right. Our goal is a fully developed, multi-dimensional scent that unfolds gracefully on skin. The composition process can take months or years – our perfumers are always chasing perfection.
Evaluation
Before a new Giorgio Beverly Hills® perfume is complete, we rigorously evaluate it. Our perfumers test different concentrations and formulations and make tiny adjustments until satisfied.
Focus groups provide valuable input on how the fragrance is perceived. We want to ensure it makes the statement we intend before sharing it with the world.
Launch
The final step is introducing a perfume to the public. We plan exciting marketing campaigns and events to showcase the scent’s beauty. Stunning packaging and bottle design house the fragrance itself.
Launching a Giorgio Beverly Hills® perfume is always a glamorous affair. But our work does not end there. We closely follow feedback and reviews to see how the fragrance is embraced. A perfume’s life has just begun.
Our Master Perfumers
Creating Giorgio Beverly Hills® fragrances is an art form mastered by very few. We are honored to partner with some of the world’s most gifted perfumers whose creations have shaped the history of perfumery.
Sophia Grojsman
The nose behind our flagship Giorgio perfume, Sophia Grojsman is regarded as one of the greatest perfumers of the 20th century. She has developed over 3,000 fragrances in her career, renown for her innovating use of new synthetic molecules. Sophia’s compositions for Giorgio Beverly Hills, including Giorgio, Red for Women and Wings for Men, are considered classics.
Calice Becker
The creative talent behind our Red perfume, Calice Becker has been pioneering new accords and notes for over 30 years. She was the first to use the molecule Calone, which became essential to “aquatic” fragrances. Calice’s signature style unites contrasts – masculine and feminine, boldness and tenderness. Her vibrant, lush fragrances like Red recast classic perfume categories in a new light.
Nathalie Lorson
Nathalie Lorson brings her refined French aesthetic to Giorgio Beverly Hills, crafting fragrances that are sensual, luminous and mysterious. She has a gift for marrying notes in unexpected but beautiful ways. Nathalie’s recent creations for Giorgio Beverly Hills feature innovative accords, unusual citruses and custom-made ingredients, re-imagining our heritage in modern luxury.
Honorine Blanc
One of the few female perfumers recognized in the niche luxury space, Honorine Blanc creates fragrances with complexity, depth and sophistication. She brings to Giorgio Beverly Hills her passion for working with rare, natural essences, transforming precious iris, violet, tuberose and spices into vivid olfactory visions. Honorine’s creations reveal new facet of our brand.
Christine Nagel
Before becoming in-house perfumer for Hermès, Christine Nagel crafted unforgettable fragrances for Giorgio Beverly Hills. She is renowned for her meticulous attention to detail and passion for sourcing exquisite, high-quality naturals. Christine’s bestselling perfumes such as Giorgio Armani’s Acqua di Gioia bear her signature elegance and luminosity.
We are privileged to partner with these masters of perfume artistry, giving them the creative freedom to compose truly singular fragrances under our iconic Giorgio Beverly Hills® name. Their remarkable talents allow us to continue crafting perfumes that capture the essence of luxury, sophistication and Hollywood glamour.
Our Values
Everything we do at Giorgio Beverly Hills® Perfume stems from our core values:
Excellence
We strive for excellence in all we create, from our fragrances to our customer service. Perfection is our constant pursuit. This means using only the finest ingredients and upholding rigorous quality control. For us, excellence also entails nurturing talent, encouraging creativity, and inspiring passion in our people.
Innovation
Innovation is in our DNA. We are bold dreamers and pioneers, always seeking to transform the world of perfumery. This dare-to-be-different spirit leads us to find new directions, revolutionary ideas and visionary creators. We give our perfumers the freedom to break rules and take risks in composing fragrances. The result is perfumes that capture the future.
Heritage
We honor our heritage and history as a symbol of luxury originating in Beverly Hills. The glamour, refined elegance and California style that defined our brand from the start continues to inspire us. As we evolve for new generations, we stay grounded in our roots. This connection nourishes creativity and infuses our present with richness.
Responsibility
We hold ourselves to high standards of integrity and responsibility. We are committed to sustainability, ethical practices and giving back to communities. Respect for people and the planet guides our decision-making. We aim for our business, our fragrances and our actions to make the world more beautiful.
Individuality
Every person is unique; every life is worth celebrating. We cherish individuality and self-expression. Our fragrances are crafted to help wearers feel confident, empowered and authentically themselves. We find joy in helping reveal people’s distinctive beauty and spirit.
Upholding these values has allowed Giorgio Beverly Hills® to continue thriving for over 60 years. They drive our passion and creativity as we keep pioneering new directions in perfumery.
Our Community
The Giorgio Beverly Hills® Perfume community is filled with vibrant, diverse individuals united by their appreciation for beauty and quality.
We’re thrilled to see our fragrances loved by:
- Trendsetters – Fashion-forward aesthetes who look to define tomorrow’s style avant-garde creative talents across industries
- Refined Tastes – Those who value bespoke, luxe experiences and rare beauty savvy connoisseurs and collectors in the arts, culture, wines, spirits, cigars
- Style Leaders – Influencers, designers, models and photographers setting the tone in fashion and beauty those who inspire with personal flair
- Hollywood Icons – Celebrities making their mark in film, music, TV and media spotlight stealers radiating glamour
- Glamour Seekers – Individuals aspiring to elevate their life and make every moment magical dreamers who envision a joy-filled, beautiful existence
- Luxe Lovers – Those who appreciate superior craftsmanship and quality indulging in little luxuries for self-care
- Art Aficionados – People with passion for artistry and creative expression patrons, performers and practitioners of the arts
- ** jet setters** – Cosmopolitan travelers seeking experiences that transport thrill-seekers looking to live life to the fullest
We’re bonded by our shared appreciation for the finer things and zest for living artfully. Our community is one of kindred spirits who recognize life is too short not to smell amazing.
As a member of the Giorgio Beverly Hills® community, you’ll be first to preview new scent launches, gain VIP access to events, receive surprises and delights, and connect with fellow perfume enthusiasts. We consider our community extended family and constantly seek new ways to celebrate you.
Our Legacy
From our genesis on Rodeo Drive to today, the Giorgio Beverly Hills® name has been synonymous with luxury, glamour and style. We’ve earned our reputation through decades of uncompromising dedication to our craft.
Some highlights of our legacy:
- Over 75 prestige fragrances launched since 1981, defining major fragrance families
- Iconic perfumes like Giorgio, Red, and Wings that shaped perfume trends and pop culture
- Innovations like new synthetics and custom extractions that advanced the art of perfumery
- Bestselling launches that dominated the fashion industry and Hollywood
- Legendary muses like Elizabeth Taylor, Cher, and Whitney Houston who made our perfumes global sensations
- Multi-generational following driven by the timeless allure of our fragrances
- Maintaining our made-in-France prestige heritage across changing times
- Giving back via partnerships that support women, LGBTQ+ and diverse creatives
- Garnering a reputation as the gold standard of sophisticated glamour
As we look to the future, we will never forget our roots. The allure, luxury and creativity that defined our brand from the start remains our North Star. We will continue trailblazing new ground while staying true to the essence of Giorgio Beverly Hills®.
We feel honored and humbled to have touched so many lives through our fragrances for over six decades. Our story could not have been written without the generations who have loved, worn and embraced us as their own.
You inspire us every day to keep innovating, creating and spreading beauty. Thank you for letting Giorgio Beverly Hills® Perfume be a part of your life’s unique journey.
